FFTs (Fucking First Times)

In the debut episode of Unlocking Us, Brené Brown introduces the concept of FFTs—Fucking First Times—and the raw vulnerability that comes with doing anything new.

From starting a podcast and riding a Peloton to navigating a global pandemic, she shares relatable stories and a simple, powerful strategy for meeting newness with compassion: name it, normalize it, put it in perspective, and reality-check your expectations.

This episode reshaped the way Jess approaches anything unfamiliar—and she often shares it with clients as a foundational tool. It’s a reminder that being new doesn’t mean we’re failing; it means we’re growing. And that discomfort? It’s part of the process.