Working With Your Brain – Not Against It: Chatting with ADHD Coach, Jess DuBose

About Biz Over Beer

Welcome to The Business Over Beer Podcast, where we blend business, entrepreneurship, and craft beer into engaging and insightful conversations. Hosted by Ben Surratt and Kimberly Keys, we sit down with small business owners, entrepreneurs, and thought leaders to uncover the stories behind their success, the challenges they've faced, and the passion that drives them.

In each episode, we share a beer (or two) and dive deep into topics like marketing, leadership, innovation, and community building, offering real-world advice and inspiration to anyone looking to start or grow their business. Whether you're a seasoned entrepreneur or just starting out, Business Over Beer is your go-to resource for actionable insights, a bit of humor, and, of course, craft beer talk.

Grab your favorite brew and join us for a mix of business and fun!

Episode Summary

This episode is a heartfelt, funny, and truth-filled dive into ADHD, entrepreneurship, and what it really means to function in a world that wasn’t designed for neurodivergent brains. Jess DuBose joins hosts Ben and Kimberly for an open conversation about why she became an ADHD coach despite not having ADHD herself, how shame and societal expectations fuel inner criticism, and the real reason so many ADHDers struggle with time, rest, and task management. The episode is equal parts educational and grounding, with a powerful live transition exercise led by Jess that shifts the energy for everyone in the room. With humor, compassion, and zero fluff, Jess brings practical tools and deep insight for anyone navigating business, life, and self-trust with an ADHD brain—or alongside one.

✨ Highlights & Takeaways

• ADHD isn’t a deficit of attention—it’s a challenge with regulating attention.
  ADHDers can hyperfocus with intensity, but also struggle with mundane or time-sensitive tasks.

• Time blindness is real and misunderstood.
  ADHDers often underestimate or overestimate how long something will take, and struggle with planning or transitions because of it.

• Celebrating small wins matters.
  ADHDers often forget to acknowledge progress because they’re already focused on what’s next. Jess encourages celebrating everything—even moving clothes from washer to dryer.

• There are no 'lazy' ADHDers—just misaligned systems.
  What looks like laziness is often executive dysfunction in disguise. The shame comes from trying to function in a society that wasn’t designed for their brains.

• Simple ≠ easy.
  Many ADHD tools are simple, but implementing them—especially when unlearning lifelong habits—is deep work.

• Replace “I should” with “I get to.”
  Language matters. “Should” carries shame; reframing obligations into choices creates empowerment and clarity.

• Procrastination can be a superpower when harnessed intentionally.
  Knowing your own patterns (like doing your best work under pressure) helps you plan for your reality, not someone else’s ideal.

• Jess’s signature Transition Exercises are micro-practices that create presence.
  She leads a live exercise during the show that invites listeners to gather their energy and settle into the moment—something ADHDers often struggle with.

📚 Resources Mentioned in This Episode

MAGIC: Magnificent ADHDers Growing In Community
A $10/month space for ADHDers to gather, connect, and grow—without the pressure. Includes monthly group coaching calls, hot seat coaching, and a private community platform.
https://magicadhd.com/

📖 I Don’t Hate My Ex-Husband
Part love story, part grief story, part self-trust revolution. A raw and real look at what it means to love someone—and yourself—deeply.
https://www.amazon.com/I-Dont-Hate-My-Ex-Husband/dp/B08BDXM764

🛌 Rest Like a Rebel: 7 Types of Rest for ADHDers Who Don’t Want to Sit Still
This isn’t your average rest course. Bite-sized videos, real talk, and rest experiments that honor your energy. For ADHDers who can’t stand stillness culture.
https://jessdubose.com/rest